B2B companies are experiencing a transformative and rapid digital transformation, starting in 2025, and identifying technology as the catalyst. Technology is now becoming a mature and strategic enabler of efficiency,... Read More
Author: mark10
Businesses perpetually seek better customer understanding and targeted marketing approaches, together with resource optimization through their data-centric marketing environment. Modern Data Management Platforms (DMPs) feature predictive analytics, which functions as... Read More
Digital advertising has witnessed the growth of mobile ad fraud becoming a major threat against marketers’ campaign performance and their allocated advertising budgets. The growth of mobile usage, together with... Read More