Naturals Ice Cream Franchise vs Baskin Robbins: Which One to Choose?

If you’re planning to enter the ice cream business, Naturals and Baskin Robbins are two of the most recognized franchise options in India. But how do they compare for potential franchisees in 2025? Let’s break it down.

Feature Naturals Ice Cream Baskin Robbins
Investment ₹20–25 lakhs ₹10–22 lakhs
Product Focus Fruit-based, fresh, handmade International-style, 31+ flavors
Target Market Premium, health-conscious crowd Youth & family, indulgence
Brand Origin Indian American (Franchise India)
Setup Format Parlor model only Kiosk, parlor, dine-in
Franchise Fee ₹5–6 lakhs ₹4–5 lakhs
ROI Timeline 18–24 months 15–20 months

Why Choose Naturals?
✔️ Strong Indian identity
✔️ High-quality, preservative-free products
✔️ Loyal urban customer base

Why Choose Baskin Robbins?
✔️ Flexible formats (kiosk/parlor)
✔️ International appeal and marketing
✔️ Popular in malls and cinema zones

Conclusion:
If you want a premium, authentic Indian brand, Naturals is ideal. For flexibility and international branding, Baskin Robbins is a strong contender. The best choice depends on your location, audience, and capital.