Author: pratikpawar123

Google officially launched AI Max for Search Campaigns. Google introduced AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while maintaining transparency for advertisers.As... Read More

When you publish content, especially blogs or resource pages, some pieces may start to drop in performance after a while. This slow decline in organic traffic, rankings, and relevance is... Read More

Generative technologies like Gemini, Microsoft’s Copilot, Grok, and numerous specialized chatbots, and new AI platforms are taking the lead in digital discovery. Further, AI system gathering, summarizing, and contextualizing content... Read More

Backlinks are an important part of any SEO strategy. They are links on other websites that point to your website. In the world of SEO (Search Engine Optimization), they are... Read More

By the end of 2023, OpenAI introduced GPTs for combining instructions, additional knowledge, and task execution. GPTs are a new way for creating a tailored version of ChatGPT to be... Read More

Predictable SEO depends upon a disciplined strategy for enhancing search visibility. Further, it encompasses developing quality content, optimising website structure for both users and search engines, and acquiring authoritative backlinks.For... Read More

Landing pages are not typically an area SEO pros are shouting about, as the content is seen as thin and unable to rank due to low word count. Landing pages... Read More

SaaS marketing, which stands for Software as a Service marketing, is a type of marketing emphasizing digitally promoting and generating leads for subscription-based software. This software is normally cloud-based and... Read More

Google favors natural backlink profiles as they indicate trustworthy, authoritative, high-quality content. A natural backlink profile helps to future-proof your SEO and keep you in Google’s good graces. Especially when... Read More

In 2023, Pubcon Austin, Gary Ilyes from Google, said that the importance of backlinks is over emphasized, suggesting they were not among the top three ranking factors for Google. In... Read More