The client is a legacy European wine brand with a presence in over 20 countries and a diversified wine portfolio, including red, white, rosé, and sparkling variants. Looking to expand its footprint into the U.S. market, the brand sought a data-centric approach to understand competitive pricing, consumer preferences, and retailer placement.

Traditional market research methods are often too slow to capture rapidly changing consumer preferences and price fluctuations across digital platforms. This case study showcases how one of Europe’s leading wine brands leveraged Scraping Vivino wine prices Data to understand competitor positioning, adjust pricing for the U.S. launch, and make impactful business decisions based on real-time data