Trade marketing is designed to create a bridge between manufacturers and the supply chain. Unlike consumer marketing, which directly targets customers, trade marketing emphasizes building relationships with wholesalers, retailers, and distributors to increase product visibility in the market. Through activities like offering discounts, trade promotions, and free samples, manufacturers seek to convince these partners to stock and promote their products. A solid trade marketing strategy involves market research, planning, participation in trade exhibitions, and developing strong branding to stand out in a competitive marketplace. Digital marketing methods, such as social media campaigns, webinars, and targeted ads, further enhance product visibility among business partners. Trade promotions are an essential part of the strategy, helping to incentivize retailers. Major industry events like CES and Sweets and Snacks Expo showcase how trade marketing successfully connects manufacturers with potential partners.