Is SEO All About Ranking on the First Page of Google for B2B?

When it comes to SEO, most businesses fixate on one goal: ranking on the first page of Google. It makes sense — after all, higher rankings mean more visibility, and for B2B companies, visibility is often seen as the gateway to leads and sales. However, B2B SEO is much more than just climbing the ranks. It’s about attracting the right audience, building authority, and driving conversions.