Client retention is the cornerstone of success for Indian ESPs in software product engineering. While global ESPs often focus on expansion and acquiring new clients, Indian ESPs prioritize fostering long-term relationships with existing clients. By delivering high-quality solutions and exceptional service, Indian ESPs ensure clients’ needs are met and exceeded, leading to consistent and increased account contributions. This client-centric model creates a more sustainable growth path, where the focus is on building lasting partnerships that continue to generate value over time.