Author: James Cube

Power of Integrating ERP with MarTech

Tech marketing, or MarTech, technology and marketing basically working hand in hand still disrupted the regular marketing techniques till date. MarTech tools from Google AdWords to MailChimp have unlocked the... Read More

Defining ABM and Traditional B2B Marketing

Combine ABM and B2B marketing to unleash their combined potential! How to mix them for lead generation magic is revealed in this guide. First, use Ideal Customer Profiles... Read More

Dynamics Between ABM and Traditional B2B Marketing

In contemporary B2B marketing, there is a debate between conventional and innovative approaches such as account-based marketing. It is therefore important for businesses to have adequate knowledge and comprehension of... Read More

ABM, initially, brought about phenomenal success for Amazon, which is a global e-tailer. The company relied on efficient data mining and data cleansing for making it work. Amazon utilizes what... Read More

Strategies of Data Collection for ABM

To sum it up, data mining presupposes solid approaches to data accumulation, which is particularly crucial for ABM. Thus the idea of just gathering data applicable to the market or... Read More

Why should one invest in data mining and data cleansing?

The fact that so much time is spent on data mining, and cleansing is attributed to the reckless attitude of the employees of companies who are inclined to make... Read More

Top ABM Marketing Tools for 2024

Account-based marketing is a prominent developing marketing technique that has become an important tool for organizations in the B2B industry who want to target specific accounts with marketing activities. First,... Read More

Lead scoring based on the principles of predictive analytics is the definition of the fact, which customers are ideal for working and the construction of a simple lead score based... Read More

‘Marketing as a discipline is therefore made more unique by considering predictive analytics and concluding facts. ’ The case with the predictive analytics model here is that it may be a... Read More

Through the use of predictive analytics, organizations can successfully analyze the customers through their behavior, decisions, and requirements; therefore, it is possible to formulate a marketing orientation that addresses the... Read More