Always start by trying to build credibility with the customers. Selling will come naturally later. Don’t wait for them to show interest. Demonstrate in clear terms your capability and an intent to help them. Once they are convinced you have the capability and intent to help them elevate their problems, the sales process will move forward.Your sales reps must master the art of conversation in order to boost B2B demand generation effectively and successfully.
Trying to develop sustainable business relationships, think and Act like a problem solver, adopt a flexible approach and try to build credibility to make the customer feel comfortable to achieve exceptional results despite the changed business environment.